NanoGaming is a technology
platform that powers viewer interaction with entertainment
media such as live television broadcasts and streaming
video.
NanoGaming allows broadcasters to
fully engage their audience by giving viewers the ability to
play along with their favorite programs such as sporting
events, reality TV, award shows and game shows, from the
company’s website. As an interactive advertising platform, NanoGaming is a fun, effective, and highly measurable way for advertisers to reach these targeted TV audiences online.
NanoGaming is unique in its ability to offer real-time
interaction with programming, such as:
- Predictions, which ask fans to predict the outcome of future
television events during an episode, such as “Who will
win this challenge?” or “Which contestant will win?”
-
Trivia questions, which test fans’ knowledge of a show and its
contestants, such as “What is this contestant's home
town?” or "Who was last year's winner?"
-
Instant recall challenges, which require fans to recall specific events
that occurred in the current episode, such as “What did
the judges say about the last contestant's performance?”
or "What color were the contestant's shoes in the last
scene?"
-
Social interaction, which can take the form of chatting or
polling during a live episode. Here, the viewers create
content and conversations relevant to the show they are
currently watching on TV.
TV viewers love NanoGaming because it allows them to play with their friends, compete against fans, climb the leader board, and win prizes - creating a more intense and satisfying viewing experience.
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