Turning passive viewers into active participants
The NanoGaming™ TV Broadcaster Package is designed for networks looking to take viewer engagement to a whole new level—transforming viewing from a lean-back, to a lean-forward experience. By turning TV shows and sporting events into interactive experiences, NanoGaming-powered games get viewers emotionally involved throughout the broadcast. With a more engaged and loyal audience, networks experience an increase in dedicated viewership, online traffic and advertising revenue.
Players of Big Brother ‘In The House' chatted continuously throughout the show, interacting every 2.5 minutes, spending an average of 45 minutes online.
Building online communities of TV viewers
NanoGaming technology creates online communities of TV viewers who are watching the same show, at the same time. Features such as Chat, the Buddy List, Leader Board, and Personal Statistics help to encourage friendly competition amongst viewers.
Attract Gen XY viewers
According to the Entertainment Software Association 52 percent of gamers who are spending more time playing games report watching less television as a result. By turning the viewing experience into an interactive online game, NanoGaming technology gives broadcasters and advertisers a new way to connect with the elusive Gen XY crowd.
The future of fantasy sports
NanoGaming is your way to capture sports fans on your site while they watch the game—especially the millions of viewers who already belong to one or more fantasy leagues.
Offer premium interactive advertising
The NanoGaming platform offers a variety of sponsorship opportunities for advertisers, enabling them to associate their products with the emotional high that your application brings to players.